Planning a new website is a big investment. You’re working with an expert for your site, investing in professional photography and in general spending a lot of energy and time on your project!
One thing that can often get overlooked is the copy (aka the words) on your site. If you had an existing site, it’s tempting to roll various old sections into a new space. And for a brand-new site, it’s easy to think you’re the best to write because you’re closest to the project.
But there are a couple of reasons a professional copywriter may just be the most important thing you do:
Moving old words into a new space can be like bringing your college dorm furniture into your first house. It will do the job, but it never fits quite right. A new site is a perfect time to make sure the writing is optimized to fit the new overall look and feel. This means what you’ve written and looked through a hundred times will get a total makeover with a new set of eyes. The end result will have been designed to specifically fit and flow with your new online home.
As someone close to the project, this step can often seem the easiest at first glance but trust me, it can quickly become a heavyweight. What are things the most important to highlight? How do you avoid saying too little versus turning your website into a huge word wall no one will dare to climb? What are other people in the same space saying? What is your voice? What accomplishments are the best to highlight? These questions can often quickly become a stress on my clients that is totally unnecessary. Starting with an expert who knows the answers to these questions from the start means you can stop Googling, “How to write copy for a new website” and simply relax while sharing your brand’s story with your copywriter.
Exceptional copy from a professional has the benefit of drawing your ideal clients into your online home, aka your site. They’ll get language designed to engage them quickly, show them empathy for their situation and invite them to take action. This means that an initial investment here will help you see an increase in activity and sales, just as much as your new photography and site will!
Check out So You’ve Hired A Copywriter – Now What? to learn what it is like working with a copy guru.
If you want to learn more about copywriting or the other services I offer at Be Bold Design Studio visit www.bebolddesignstudio.com/services.