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The past few years have seen incredible growth for podcasts! An estimated 32% of Americans listen to podcasts – and podcast creation continues to grow with more than 700,000 podcasts available today. Credit.
It isn’t a surprise to see the growth of podcasts for brands of all sizes. An average of 87% of podcast listeners listen to most of a podcast episode. The average time spent watching a Facebook video? 23 Seconds.
If you have already started a podcast, or are looking to begin one, it is my hope that you’ll use this blog as a resource to create a well-rounded, professional homebase for your podcast.
There are a few key elements you need to have in your podcast page or website. Let’s begin!
It’s your goal to have your podcast grow and reach new audiences. Podcast descriptions are very important when listeners are weighing up whether or not to hit play. By having a short introduction, close to the top of the page, new listeners will be able to get the scope on the who, what, when, where and why of your podcast.
The ideal podcast description answers two questions for your potential listener:
You’ve got people on your podcast page, interested and learning about your podcast – great!
Make it SUPER easy for them to listen on their preferred platform. I like to add in one to two sections of all the links of where listeners can potentially tune in – iTunes, Spotify, Google, Anchor, etc.
And make sure to double check that these links work!
If a podcast description is like a book jacket, then we can’t forget about adding in a bio on you. You’re the host of your podcast and listeners want to know more about you. Creating a short bio – with a headline of “About the Host/Hostess” helps your listener begin to connect with you, so that one day they will be more likely to purchase your products or services.
I love adding in a section for recent podcast episodes or the most popular episodes of podcasts. You’re always going to be having new listeners to your podcast, so this is a great way to catch them up on your key episodes, or the ones that have been listened to the most.
Check out this blog post on How to Re-Purpose Content to Save Time!
If you have a special series that you ran, you can also include a section highlighting it. My client, The Love Theory, created a Break Up Series on her podcast, so we included a playlist of those episodes on her podcast page!
I’ve saved the best for last – transcribing your podcasts. This is not technically included ON your podcast page, but instead inside blog posts for your podcast.
Check out Rise With Me’s Podcast Transcriptions as an example of one of the right ways to do this!
Lastly, it’s super easy to provide transcripts for your podcasts. You can use a free app like this one to transcribe your podcast automatically or hire someone from Fiverr to transcribe and then upload to the podcast to your blog!
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