Once upon a time, I used to think Pinterest was just the best place to get inspiration ideas. Now I know it’s one of the largest search engines available and a powerful tool to growing your business.
Here are the ten tips you need to know to use Pinterest wisely for your business.
Choose content that best represents your business. Once you start an account for the purpose of lead generation, it’s best to unpin all the pictures of that new couch you’re dying to have (or start a new business only account).
GET ALL YOUR INFORMATION IN ORDER
Fill out your profile fully and use a great picture. If your company is not a large organization, use a picture of you or another important representative of the organization. Coming across a profile with a friendly face creates an instant human connection that won’t be achieved with an image of the company logo.
QUALITY OVER QUANTITY
With any content you use, ensure it’s high quality and in a vertical format. This shows best on the Pinterest app and is the most effective at catching someone’s eye. A key tip here for Pinterest and other platforms – don’t use your phone to check images for quality. They need to show clearly on a small screen but also on a large monitor someone may be using!
Streamline the process with a service like Tailwind. Tailwind allows you to upload a lot of content quickly as well as monitor your growth, top pins, re-pins and more.
Just like any social media, hashtags matter. Take the time to do a little research before you pin, and after, to learn what works well for your posts. It’s ok to use the allotted amount, but do so thoughtfully, keeping in mind the key words your ideal client may be using to search for companies like you.
Learn to analyze your results. The great thing about a service like Tailwind is the ability to review what worked and what didn’t. The built in analytics allow you to see which pins gained traction and which pins fell flat.
Don’t be afraid to re-pin. Pinterest is not Instagram and when you post something, it won’t be seen by the same people over and over. Remember that Pinterest is a search engine so focus on getting your content out as often as possible. Pins (and re-pins) can be done 50 or 100 times a day without any worry of overkill.
Use Pinterest groups and Tailwind Tribes. These opportunities are like little teams that work together to share each other’s content. You will help the members of your group grow and they’ll do the same for you. Tailwind has great videos on how to choose, join and effectively participate in tribes.
Connect with Instagram so every time you post there, you’ll be posting to Pinterest!
OPTIMIZE YOUR IMAGES
Don’t forget to put your business name and URL on your pins in case the pin gets lost. We all know what it’s like to see something fantastic on Pinterest but not be able to find the original source – talk about frustrating. This step may be one of the most important to ensure all your efforts result in rapid growth!