Today I’m walking you through on how to create a freebie. I will show you:
Today, I’ll be creating a freebie for my Neon Instagram Highlight Icons. When you go to choose what your opt-in freebie will be, consider what will provide the most value to your audience. What would you personally give your email for?
Here are some examples that you can turn a freebie into:
+ a workbook
+ a checklist
+ a cheat sheet
+ a video tutorial
+ an email course
+ a discount code
+ a template
+ a spreadsheet
+ a live webinar
+ a PDF guide
An opt-in freebie truly can be anything, and I strongly encourage you to be creative with it! The key is to find a topic and format that your readers strongly resonate with, and are happy to hand over their email addresses for.
Take a few minutes to decide on the best format for your freebie. I made my neon highlight icons into images that you can easily download from Dropbox.
Then it’s time to come up with a fun name! You want your title to be catchy, intriguing, and memorable, while still being simple enough for people to remember.
Then, create it! You can hire a designer, purchase a template from Creative Market, or create your own in InDesign or Canva. Here are a few tips to keep in mind when creating your freebie:
+ Incorporate your brand fonts and colors to increase recognition
+ Add your logo or domain name so people are reminded of where it came from
+ Create social media graphics to promote your freebie at the same time
You want your subscribers to be blown away by how amazing your freebies look. So they know it’s a sign of great things to come!
Next, it’s time to make sure the freebie works. I use Mailerlite, a free email marketing system.
There are a couple ways you can do this, but here’s my personal favorite:
Step #1. Create a Group for your new freebie (this is where the emails will go when they sign up)
Step #2. Create a form in Mailerlite to embed into your website
Step #2.b Make sure the subscribers are subscribed to the Group that you just created under “Subscribe to groups”
Step #3. Create an automation. When someone subscribes, they will receive an email with the link to download the form. We will create an automation that starts when someone subscribes and then immediately sends the email.
Here, the trigger is “When subscriber joins a group.” And the Group is the one we just created – Emoji Highlight Icons.
In the first email in the Automation, welcome the subscriber to your mailing list and share the freebie with them (either by attaching it to the email, or sharing it as a link via Dropbox or Google Drive). You’ll be able to edit the email content on the right sidebar.
Step #4. Turn it on and double check your work.
Step #5. Create a blog post that will host the content and the form. You’ll have to go back to Mailerlite and grab the embedded HTML code.
In the blog post, have at least 3 call to actions, 2-3 images, 500 + words and make sure that you optimize the SEO through the Yoast plug in.
You’ve created your opt-in freebie – now it’s time to GET IT OUT THERE!
There are a million and one ways you can promote your freebie, but here are a few of my favorites:
+ In social media posts
+ In your social media bios
+ In a blog post
+ In your sidebar or a smart bar on your website
+ In Facebook groups
+ In forums or other places your readers hang out
+ In guest posts on other websites
+ On Pinterest – Use Tailwind to optimize!
Make sure your freebie doesn’t fall to the wayside. The worst thing you can do is spend days researching a topic and actually creating the freebie, and then not spend enough time promoting it!
Get creative with how you offer it to people. TIP: People love seeing what they’re getting before they sign up. This is why I usually include some kind of “mockup” of the freebie that demonstrates what it looks like.