4 Statistics to Follow Closely on Google Analytics

When opening Google Analytics for the first time, it can be daunting. This is a powerful tool and can be used to take a deep dive in your website performance – and it sure looks like it with the dashboard!

Check out my first blog post in this series – How to Track Your Website Analytics- click here.

n marketing, and more specifically in online marketing, we talk about KPIs (Key Performance Indicator) when we talk about these statistics.

For your site, there are 4 that will give you a good idea if your site is completely in the west, if you reach (or not) your goals and especially how to solve problems!

01. Bounce rate

The bounce rate is the number of visitors who left your site quickly after visiting . They rebounded on your site, arrived immediately, like a bouncing ball.

Why is this KPI important?

This is a good indicator of the relevance of your content. If you have a high bounce rate, it could mean a couple of things:

  • Visitors who have landed on your site are not interested. This can mean that you are attracting a bad audience.
  • Your acquisition strategy needs to be reviewed. In other words, you may have created an ad or post that encourages users to visit your site except that your ad is not targeting the right users.

If the problem does not come from there, then it may come from your site and information. Make sure the message is clear and visible, that the loading time is good, if the visuals are qualitative, etc. Clearly, make sure the user experience is optimal!

Average Bounce Rate 

A good rate is below 50% in my opinion.

Where to find this KPI on Google Analytics?

You can find it in Audience> Overview

02. Time spent per session

This KPI will give you the average time spent by your visitors. The higher it is, the more you can tell that your visitors have spent time on your site, which is a good thing.

Conversely, if the time spent is low, ring the alarm. As for a bad bounce rate, ask yourself these few questions: does my site attract my ideal target audience, is the content adapted to my target audience, is the design optimal?

Why is this KPI important?

Once again, it will determine whether your content is getting enough attention from your visitors. It will challenge you and improve your content creation skills.

Average past temp 

On average, the average time is between 1min and 2min. If it is not, continue to focus on your target to find what they need. I’ve also seen very loyal followings stay on for 3-5 minutes if the blog posts are lengthy.

Where to find this KPI on Google Analytics?

You can find by going to Audience> Overview

03. The ratio page / session

This ratio is, as its name suggests, the number of pages visited per session .

Small reminder: a new session is counted every time a visitor comes back to your site after more than 30 minutes of inactivity. In other words, if a visitor arrives on the site, visits one or more pages, leaves and returns to your site at least 30 minutes later, GA will count 1 visitor and 2 sessions.

Why is this KPI important?

The ratio page / session is important because it allows to see if your target has interacted with your site . Once again, it helps to know if we are next to the plate at the content level.

If your visitor has been on several pages with an average time spent long enough, we can say that they are interested. However, if they visited several pages in a short time, we can deduce that they did not find the content they  needed despite their efforts, which is not good.

A good ratio pages / sessions

It is quite difficult to determine an average ratio. In my opinion, for a blog for example, a good ratio would be of the order of 3, because we are looking for information that can be found on several pages. For an e-commerce ratio would be more important simply because your future buyer probably want to discover many of your products.

Where to find this KPI on Google Analytics?

You’ll find it in Behavior> Overview

04. Source

The most important tab to watch? Aquisitition channel.

In other words, you will find a table with each source of traffic and the KPIs that determine the performance of your site . I love this tab because we can quickly see which source takes us the most volume traffic, the most qualified traffic.

Thus, it is easier to work on the acquisition of good traffic. If you see a source that brings in a lot of visitors but you can not classify it as “qualified traffic,” you may need to change your strategy. However, if you find that a source brings you qualified traffic, even in small quantities, amplify this channel.

Where can I find the source / support table on Google Analytics?

You can find it by clicking on Acquisition> all traffic> source

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