Have you seen those trendy graphics out there with the Pantone cards? I personally have a set of Pantone postcards because they are just so much fun to bring around with you.
The ‘Pantone Matching System’ is a standardized system of colors for printing. Every Pantone shade is numbered, making it much easier for people to reference and identify exact shades of color.
Pantone began in 1963 and revolutionized the printing industry with their Pantone Matching System for selection, articulation and reproduction of accurate color around the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand. They have now branched out with The Pantone Color Institution, which provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.
The Pantone Color Institute studies color trends throughout the year in order to decide on the next Pantone Color of the Year. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The hue chosen as Color of the Year has become increasingly influential in the vast world of design and brand marketing.
The first Color of the Year was selected back in 2000, but it wasn’t until 2007 that the color trend forecasting took on a life of its own. Nowadays, when a new color is announced, Pantone offers color lovers an array of inspirational products and color combination palettes designed especially with the corresponding color in mind. Hundreds of brands take on the task of designing products with the Color of the Year. This reinforces the importance of how the Pantone color trend forecast is important and influential.
With printing stationary or logo designs, you will usually revert to CMYK. However, a Pantone color should be used is to ensure your branding color is consistent throughout. With every Be Bold Design Studio client, I provide a breakdown of the colors in RGB, CMYK, and Pantone number so that they can match their brand colors seamlessly.