Choosing a logo for your business can be one of the most difficult decisions you’ll face. I totally understand, because I went through several options for Be Bold Design Studio before I chose “the one”. In theory, logo design seems straightforward, but as a designer I know there is a strategy and expertise behind the face of every brand. Today, I’m excited to share the 4 characteristics I look for in a logo.
The best logos are ones that speak for themselves. Often, people think that when something is simple, it lacks creativity. In reality, it can be the exact opposite – it’s easy to keep adding things to your logo, but the real expertise is stopping when you can have something simple that represents your business perfectly. Some great examples of this are the Nike “swoosh” or the Apple… apple!
This is where research is critical. It’s important to know what is happening in your industry, what your ideal client is attracted to and what you want people to think of your business. Rather than saying, “I like the color green, so it should be in my logo”, think about what colors are important for your business and reflect your service, product or aesthetic.
A great logo should look equally sharp on any kind of medium – print, web, paper, mugs, t-shirts! When your business expands, you want to be able to have different options for your logo (such as an all-white or all black version) for any occasion.
Use Pinterest – with parameters. Pinterest is an awesome tool when used properly! Unfortunately, it’s all too easy to see other brands and businesses and think, “They have a great brand, I want a logo like theirs”! While their logo may work well for them, it won’t for you because it wasn’t created with you in mind. Use Pinterest as a source of inspiration and to see the ‘latest and greatest’ trends but always start with YOUR business when creating your logo, choosing one that will stand the test of time.
If it’s time for your business to invest in brand design, check out my design services or contact me at firstname.lastname@example.org.