In a world where every move is documented, it’s important to remember you’re always selling. Most of my clients come to me with very few questions except maybe, “When can we get started”? It made me realize that by the time I was having many of these conversations, they’d already been paying attention for a […]
Planning a new website is a big investment. You’re working with an expert for your site, investing in professional photography and in general spending a lot of energy and time on your project! One thing that can often get overlooked is the copy (aka the words) on your site. If you had an existing site, […]
You’ve signed up with a copywriter but you have questions. Here’s what to expect from working with a qualified copy guru. Learning Your Story At Be Bold, the first step I take is to understand your story. Expect to have multiple opportunities to tell me what’s great about you. Whether you’re getting a questionnaire or […]
When I was a promotional marketing designer at a marketing firm for plastic surgeons and doctors, we had a team of a 3 with over 300 clients that we created and sent out emails for monthly. With each practice or medspa having 1,000-15,000 names on their email lists, we sent A LOT of emails for […]
Instagram Stories have become a huge component of Instagram strategy – and with so many creative ways to share, you’re missing out if you’re not using this new feature on a regular basis. With Instagrams algorithms regularly changing, and regular tweaks to who appears in your newsfeed, some users have noticed their engagement rates have […]
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