marketing

Capturing contact information, like emails and phone numbers, are great ways for you to stay in touch with customers. The more value you add to their life, the more likely they’ll build trust – and come to you when they need the product or service you offer.  The challenge is asking – and getting – […]

SEO can be daunting for those who are just starting, and with so many articles on the subject, it can even be more daunting piecing together different information. Let’s start with the basics. Consumers today live in a digital world. Almost all consumers today search online before making a purchase – right now take a […]

Many small business owners rely on Pinterest as one of their major sources of traffic. Once you start seeing Pinterest as a visual search engine rather than a social media site (Check out this blog post for more info!), you understand that Pinterest is a powerful tool to generate website traffic. How it works: Add […]

I struggled for years with posting photos of myself for my business and I even tried to take my own branding photos. Nothing felt right and I was unnecessarily stressed out. I bet you (and many of my clients) can relate. 😉 Then, I hired a photographer. #hallelujah Branding photos are essential if you plan […]

Sometimes, it can feel as though there are too many blogging tips to remember. From the content of your blog post to the steps you can take to market your blog post, there are countless blogging best practices. Today, I’m excited to share 5 simple tips for a better optimized blog post. You’ve heard of […]

I just finished up reading an amazing book – Purple Cow by Seth Godin. It’s a very dense and crazy insightful book on marketing. Now I’m often asking myself to find the Purple Cow in my everyday life. What is a purple cow? This quote from the book below explains it perfectly. “When my family and […]