branding

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If you are like most small business owners I’ve encountered, you may be asking yourself how to decide on what your best branding investments are. What are the best choices when there are so many options? Where should you spend your hard-earned business cash? I have clients in all stages of their business lives – […]

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The One Concept approach is the method I use to present design concepts to my clients. The One Concept Method choses the strongest out of all concepts and presents it in a way that is thorough and refined. Get excited – we’re about to embark on the one concept design approach! Unlike most designers (and what […]

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I struggled for years with posting photos of myself for my business and I even tried to take my own branding photos. Nothing felt right and I was unnecessarily stressed out. I bet you (and many of my clients) can relate. 😉 Then, I hired a photographer. #hallelujah Branding photos are essential if you plan […]

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One of my favorite steps in the design process is when my clients stop dreaming on Pinterest and get to see their brand in pictures, exactly how they’ve always envisioned. A mood board helps you create a place that feels like home, and it’s how I recommend solidifying your brand’s direction, before the design process […]

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As a designer, I often have to remind myself to not use design jargon when speaking with unfamiliar clients. Not every term I have used is familiar to clients so I am here to today to help bring clarity around logo variations and why they are important for you business. Logo Variations Primary Logo The […]

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When people hear “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig really deep into what a brand truly is, it’s more about the vision, the voice, the personality behind what your offer is. It may feel a bit uncomfortable to think of yourself as a brand, […]

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