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Over the years, many of my clients have asked me whether or not I believe a blog is necessary. I always respond with a wholehearted YES. No matter what kind of small business you own, consistent blogging can help you to:
Before you begin any of these tips, read over your blog and make sure it adds value to your readers’ lives. This is the only way you will get quality, and eventually loyal, readers to your site. Adding value is the only way to get someone’s long-term buy-in. Be original, be authentic and be interesting.
In the behind-the-scenes of your blog post, you want make sure to complete each and every field available. Oftentimes this is:
Behind-the-scenes of my blog posts, each and every detail that can be completed is completed — and here’s why: When you complete all of those fields, you’re increasing the likelihood of your blog post being found – on the internet and within your site. You’re making it easier for visitors of your blog to find the content they’re looking for. And finally, you’re boosting your blog post’s Search Engine Optimization. It’s easy to skip over certain fields, or to leave certain details blank — but challenge yourself to complete each and every field behind-the-scenes of your WordPress blog post. It takes an extra 10 minutes, but hen you do, you’ll rest assured that your blog post is working for you!
Using Pinterest is a great way to better ensure your blog posts live on. It’s common for small business owners to share their blog post only on the day it is published. Pinterest allows you to pin graphics which link to your blog post — and in turn, your blog post can live on. When your pin is repinned, traffic to your blog post can multiply. Currently, Pinterest is my #1 source of website traffic — and I wholeheartedly believe it is due to the multiplying effect Pinterest offers!
Have you been guilty of uploading a gallery of photos and not renaming or tagging them? Adding descriptions and Alt Text – the text that you use to describe the image(s) in your content – is just as important as optimizing the content in your blog post. Since Google bots can’t see, they need to read the description of the image. Use something that describes the image, but also keep in mind any keywords you’re using to see if they can be used in the alt text. If you are using WordPress, click on the image and hit the pencil to edit- you’ll see the option to add alt text there.
As mentioned above, it’s common for small business owners to share their blog post only on the day it is published. Using tools like Buffer, CoSchedule, Pinterest, and Facebook’s ‘scheduling’ feature, find ways to share and reshare your blog posts on social media in the weeks, months, and years to come. That way, tools can do the work for you, and your blog posts can live on!